Ask ten home inspectors how to grow their business and most of them will answer the same way.
"Get more inspections."
They're not wrong. But they're also not thinking big enough.
One of the healthiest ways to grow an inspection company isn't necessarily by doing more inspections. It's by creating more value during the inspections you're already performing.
We don't wake up every morning asking, "How can we charge people more?"
We ask, "How can we help this buyer understand this house better?"
Ironically... when you solve more problems, average ticket size usually takes care of itself.
Average ticket size is simply the average amount collected from a single inspection appointment.
That might include:
Every appointment is different. Every property is different. Every customer has different needs.
This is where some companies get it wrong.
The goal is not to attach every possible service to every inspection.
That's lazy selling.
A condo doesn't need a septic inspection. A house without a pool doesn't need a pool inspection. Some markets rarely test for radon. Others almost always do.
Recommendations should fit the property. Not your monthly sales goal.
Think about it from the buyer's perspective.
They're already spending hundreds of thousands of dollars.
If an additional service helps answer an important question before closing, most buyers appreciate simply knowing it's available.
Sometimes they say yes. Sometimes they don't.
Either answer is fine.
The important part is giving them enough information to make an informed decision.
| Factor | Why It Matters |
|---|---|
| Clear Communication | People are more comfortable purchasing services they actually understand. |
| Relevant Ancillary Services | Additional services provide more information about the property. |
| Good Scheduling | Combining services into one appointment saves everyone time. |
| Strong Customer Education | Education builds confidence without creating pressure. |
| Professional Reputation | Trust often leads customers to follow your recommendations. |
Let's talk about a few myths.
Those approaches might create a few extra dollars today. They don't build a business people recommend.
Our philosophy has always been simple.
Explain the service. Explain why someone might choose it. Explain when it probably isn't necessary. Then let the customer decide.
Adults generally appreciate being treated like adults.
This one surprises people.
Companies that communicate well often earn better reviews. Better reviews create trust. Trust makes future customers more comfortable. Comfort leads to better conversations. Better conversations often lead to more appropriate ancillary services.
Notice we never mentioned pressure.
Imagine two inspectors.
One tries to squeeze six inspections into every day.
The other performs fewer inspections but provides exceptional communication, thoughtful recommendations, and a better overall customer experience.
Which one do you think gets recommended more often?
Exactly.
This is probably the biggest takeaway from this page.
Average ticket size isn't really the goal.
It's the result of:
When those things improve, average ticket size often improves too.
You'll notice we rarely talk about "closing the sale."
That's intentional.
We're inspectors.
We're educators.
We're guides.
If we do those jobs well, the business usually follows.
Not because we became better salespeople.
Because we became more valuable.